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What's "Content Clutter" Costing You?

[fa icon="calendar"] Jul 12, 2016 7:00:00 AM / by Colin Kennedy

Colin Kennedy


Shelf's Ask the Expert interview series explores a variety issues that impact workplace productivity. In this interview with Susan Gunelius, CEO and President of KeySplash Creative, Shelf Founder Colin Kennedy gains insight into the volume of information being created on the internet and in the cloud and the impact that this Information Overload can have on businesses, large and small.

 When I was doing research for a blog post on the topic of Information Overload, I came across some startling statistics about the scale of this problem. I knew that Information Overload was a big (and rapidly growing) problem, but the numbers I saw were mind-boggling. Since Susan was involved in producing this much needed research, I went straight to the source and asked her about it. During our talk, she was kind enough to share a number of tips and tricks on how to deal with information overload, but it was the following two statistics that really caught my attention:

  • The average information work spends 494 hours/year searching for content (as of 2013)
  • The time workers spend searching for content costs companies $14,252 per employee per year (as of 2013)

It is hard to believe these numbers...until you realize how much content/information/data we have to sift through on a daily basis. For example:

  • Every minute over 4 million Facebook users "like" a post (as of 2015)
  • Every minute over 300 hours of video are uploaded to YouTube (as of 2015)

(For more stats like this, click here)

The data shows that the cost of content clutter is very real, and based on the rate in which we, as a society, are producing new content, these costs will only increase...until there are solutions that each and every one of us can use to extract the information we need in an efficient, on-demand kind of way. It sounds like quite the challenge, but it's one that we're excited to be tackling at Shelf!

Topics: Cloud Trends, Productivity, Information Overload, Ask The Expert

Colin Kennedy

Written by Colin Kennedy

Colin is the Founder and COO of and 2x software entrepreneur. He also serves as an informal advisor to early-stage tech companies and can be reached at

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